For those of you that attended the Close Protection Conference in Vegas a couple months ago had the opportunity to hear some world-class lectures and panels from some of the best in the business. Topics ranged from EP to disaster response to international cyber invasions. It was fascinating and INCREDIBLY informative. And the best part about it was, that after the speakers and panel members spoke, they hung around to chat and network!
Another topic that was discussed was the importance of networking in EP/Protection/Security. A couple of panel members spoke on it in The Business of EP panel. One panelist mentioned how networking was big for gaining new clients minus the cost of marketing and another how networking WITH his existing clients (read “customer service”) prolonged and secured future business.
Before we get to far, let me say that networking is seldom about what the other person can do for you. That gets overlooked. If one is a solid individual and performer, business and favor may follow but it is not WHY we network.
Here are a few reasons WHY we should network:
We should network to build relationships. But why should we build relationships? To get to know someone and let someone get to know you, if even only in a professional sense, can build credibility. This is where the business can happen. This is where I get a call in Vegas from an East Coast protector I’ve never met face to face (and still haven’t to this day) saying I was referred by a mutual contact that said I’m “the guy” in Vegas and can I help him. Turns out I couldn’t but, because my credibility came before our relationship, I directed him to someone else he never met and there was an instant level of trust. That’s how networking can work.
It can keep us current on the happenings of our chosen industry. EP in particular has many challenges potentially domestically and internationally every hour of every day. The ability to be able to offer intel on an incident or gather it easily from someone you’ve met and built a relationship with can be priceless. But it doesn’t end at international incidents. Anything industry specific or that greatly affects the industry (like maybe a CCW bill) can be shared quickly with and from trusted resources.
And finally, at least for this write up, networking can keep a group of like-minded professionals moving toward a common goal. Events such as the CPC are so valuable. It’s a chance to promote best practices, share lessons learned and offer reasons to continue to professionalize this or any industry.
Networking is not for the faint of heart. It’s not netsit or neteat or netdrink, its Network. Networking takes time. It takes time to build a network and it takes time to maintain it. But the time taken will definitely be worth it.
Thank you for your attention!
For questions on networking, feel free to email me at Craig@craigmckimbizdev.com or follow me on FB (Craig McKim Business Development) or Instagram (@craigmckimbizdev)